JUMPSTART™ TOPICS

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JUMPSTART™ Calendar of Topics

Session 1: GROWTH
· Discovery of obstacles to growth
· Setting up for success


Session 2: ACCOUNTING
· Breaking free from the shoebox
· Using financials for decision-making
· Understanding how financials work together


Session 3: HUMAN RESOURCES
· Understanding the legislation that you need to know
· Culture/performance reviews
· How to build a hiring structure


Session 4: LEGAL
· Shareholders agreements, leases, contracts
· Employment agreements, supplier agreements
· Privacy
· CASL


Session 5: SERVICE STANDARDS
· Building in consistency, measurements and accountability
· Process Maps
· Client Journey


Session 6: BRANDING ON A BUDGET
· Unique Selling Propositions
· Budget-friendly marketing tactics
· Internal vs. external branding
· Target audience and choosing mediums


Session 7: CLIENT ACQUISITION
· Setting sales objectives
· Steps, probabilities, metrics for sales cycle
· Systematizing the process
· Determining the value of a client


Session 8: SOCIAL MEDIA
· How to do it in 20 minutes a day
· How to optimize your pages
· How to convert to clients


Session 9: NETWORKING
· Elevator Pitch
· Strategies
· Vendor Session


Session 10: IT
· IT Considerations
· Building systems
· How to evaluate options


Session 11: SYSTEMS REVISITED
· Client touchpoints/feedbacks/surveys
· Scaling


Session 12: STRATEGIC PLANNING
· Opportunity filter
· Forward Goal Setting